Cultural Experiences
HOWISKOREA
How is Korea
Bridging Cultures, Crafting Experiences:
Your Gateway to Korean Authenticity
We deliver tailor made Korean cultural experiences for corporate, schools, and government clients with international audiences. Our programs are either How Is Korea Originals* or carefully selected Korean cultural experiences that meet our rigorous standards.
*What are How Is Korea Originals?
How Is Korea Originals are cultural programs produced and distributed in-house. These programs are made either 100% on our own, with our partnering companies, or run externally yet solely distributed through How Is Korea.
Experiences
Horangi & Makgeolli:
Traditional Korean alcohol making experience
- This is a story-telling based traditional Korean liquor making program.
- Brew your own makgeolli, the oldest Korean alcoholic beverage since the Three Kingdom era!
- This program also includes makgeolli tasting and a souvenir bag. International team of Korea specialists proficient in multiple languages.

Gangnam:
Startup Tour & Networking Tour
- Explore and learn about the special startup zone in Gangnam.
- Understand fast-paced startup and work culture in Korea.
- Connect with the startup insiders and get first-hand insights.

K-Pop 101:
Learning a current K-Pop choreography with a touch of K-Pop history
- In this program, participants will learn how to make a Korean meal from scratch.
- After cooking, enjoy the food you made with your team!
- Enhance your experience with optional additions, such as extra side dishes and gift bags.

Korean Food:
Back to the Future – Cooking experience with a professional chef
- In this program, participants will learn how to make a Korean meal from scratch.
- After cooking, enjoy the food you made with your team!
- Enhance your experience with optional additions, such as extra side dishes and gift bags.

Discover Korean Fashion Hub
Fashion, Retail & History Tour
- Visit the special fashion zone in Gangnam and learn about its culture & history.
- Explore carefully selected stores and streets to learn about the current trends.
- This program may also include an authentic coffee & dessert break.

Services
Why Us?
Our strengths and values lie in our:
- International team of Korea specialists proficient in multiple languages.
- Global experiences and perspectives, facilitating seamless cultural bridging.
- Track record of collaboration with governments and businesses.
Adhering to our stringent standards, our programs strive for innovation, creativity, and in-depth experiences while contributing to cultural knowledge. Our hosts embody expertise in specific areas of Korean culture, adeptly connecting with clients through a service-oriented mindset, and bring valuable global perspectives cultivated through study or residency abroad.